COR Brief
Image & Video

Recraft

Recraft is a generative AI platform designed for professional creatives, enabling the creation and editing of images, vectors, and mockups from text prompts. It operates through a web-based workspace called Recraft Studio, which supports workflows involving image generation, editing, vectorization, and brand asset management. The platform includes proprietary AI models such as Recraft V3, optimized for prompt accuracy and text rendering, and V2, focused on styles and vector outputs. Users can access these models via the web interface, API, or integrations. Key functionalities include AI-driven image and vector generation with support for raster and SVG formats, editing tools like inpainting, outpainting, background removal, and natural language editing, as well as custom style creation from user-uploaded images. The platform also offers an infinite canvas for real-time collaboration with layers, frames, commenting, and sharing features. Batch operations and asynchronous processing are supported through the API to accommodate high-volume workflows.

Updated Jan 2, 2026freemium

Recraft is a web-based generative AI platform for creating and editing images and vectors from text prompts, supporting professional creative workflows.

Pricing
Up to 30 image generations per day
Category
Image & Video
Company
Interactive PresentationOpen Fullscreen ↗
01
Generates production-ready raster and SVG images from text prompts using proprietary AI models.
02
Includes inpainting, outpainting, background removal, and natural language editing to refine generated images.
03
Allows users to create custom styles by uploading reference images and access a library of over 100 styles for brand consistency.
04
Supports upscaling images to print-ready resolutions without loss of sharpness.
05
Provides an infinite canvas with layers, frames, commenting, and sharing for real-time team collaboration.
06
Enables asynchronous batch processing and automation through API for high-volume workflows.

Professional Design and Illustration

Designers and illustrators generate and edit scalable vector graphics and photorealistic images for print and digital media.

Marketing and Branding

Marketers create consistent brand assets using custom styles and generate accurate text-rendered images for ads and social media.

Collaborative Creative Projects

Teams use the infinite canvas and collaboration tools to work together on visual projects in real time.

1
Create an Account
Visit https://www.recraft.ai and sign up for a new account.
2
Access API (Optional)
If using the API, ensure your API units balance is positive and generate an API key from your profile settings.
3
Start a Project
Create a new project, select raster or vector mode, and enter a text prompt to generate images.
4
Edit and Export
Use editing tools to refine images and export them in formats such as SVG, PNG, or JPG.
5
Apply Styles
Explore the style library or upload reference images to create custom styles for your project.
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Strategic Context for Recraft

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Pricing
Model: freemium
Free Tier
Up to 30 image generations per day
  • Limited daily image generation
  • Access to core features

Premium plans are available for additional image generation and editing, but specific pricing details are not publicly disclosed.

Assessment
Strengths
  • Generates production-ready SVG vectors that are editable and scalable for print and web.
  • Supports accurate text rendering in images suitable for ads, social media, and mockups.
  • Produces photorealistic images with lifelike details.
  • Offers low-latency generation and asynchronous batch processing via API.
  • Trusted by over 3 million users who have generated more than 350 million images.
Limitations
  • Requires an active account with a positive API units balance for full use, including integrations.
  • Uses proprietary models, limiting access to custom model development.
  • Free tier limits users to 30 image generations per day.