COR Brief
Robotics & Hardware

Rokid

Rokid develops augmented reality smart glasses that integrate AI capabilities such as real-time translation, object recognition, navigation, and transcription. The glasses feature a 12MP camera, Micro LED waveguide displays, and are powered by the Qualcomm AR1 platform. They weigh 49 grams and connect to phones or tablets via Bluetooth and Wi-Fi for firmware updates, gesture configuration, and calibration through a dedicated app. Rokid supports an open SDK and maintains a developer community exceeding 15,000 individual developers and 5,000 corporate developers, with partnerships involving over 50 universities worldwide. The device offers voice control and gesture recognition for hands-free interaction, spatial audio with high-fidelity speakers, and an open app ecosystem through the Rokid AR Store.

Updated Dec 18, 2025one-time purchase

Rokid produces lightweight AR smart glasses with AI-powered features including real-time translation, object recognition, and voice control.

Pricing
$399 USD
Category
Robotics & Hardware
Company
Interactive PresentationOpen Fullscreen ↗
01
Activated by the voice command "Hi Rokid," enabling context-aware tasks such as capturing visuals and identifying objects.
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Provides real-time translation, AI image recognition, and transcription with contextual overlays.
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Supports hands-free interaction through voice commands and gesture recognition.
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Equipped with Micro LED waveguide displays and powered by Qualcomm AR1 for real-time data processing.
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Offers an open SDK and access to the Rokid AR Store for developer-created applications.
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Includes high-fidelity speakers delivering 3D sound without the need for headphones.

Enterprise Use

Professionals use Rokid glasses for hands-free access to real-time translation, object recognition, and notifications during work tasks.

Developer Applications

Developers utilize the open SDK to create and deploy AR applications through the Rokid AR Store.

Educational Partnerships

Universities collaborate with Rokid to integrate AR technology into learning environments.

1
Download the Hi Rokid App
Install the Hi Rokid app from the App Store or Google Play.
2
Connect the Glasses
Pair Rokid Glasses with your phone or tablet via Bluetooth and Wi-Fi.
3
Configure Settings
Use the app to perform firmware updates, configure gestures, and calibrate ergonomics.
4
Enable Permissions
Allow necessary permissions on your device to install apps from the Rokid AR Store.
5
Activate AI Features
Use the voice command "Hi Rokid" to start AI assistance.
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Strategic Context for Rokid

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Pricing
Model: one-time purchase
Rokid Glasses
$399 USD
  • Lightweight AR glasses with AI features
  • Real-time translation and object recognition
  • Access to Rokid AR Store and developer SDK

Pricing is significantly lower than enterprise competitors priced around $3,500 USD.

Assessment
Strengths
  • Lightweight design at 49 grams for comfortable wear
  • Battery life up to 4 hours
  • Affordable price point at $399 USD compared to enterprise alternatives
  • Supports real-time AI functions including translation and object recognition
  • Open SDK with a large developer community
Limitations
  • Requires connection to a phone or tablet via Bluetooth and Wi-Fi for full functionality
  • Dependent on mobile app and device permissions to install and manage applications